KEVIN WUYTACK
Kevin Wuytack, Sales Director and commercial leader in Amsterdam

Kevin Wuytack · Commercial Architect · Amsterdam

I build commercial engines that scale across Europe.

Senior commercial leader with 14+ years in international B2B. I design go-to-market strategies, open new markets, build strategic partnerships and scale sales organisations — from multinational key accounts at Bridgestone EMEA to leading a 39-person organisation at Sensorfact, an ABB company.

Open to
Country Manager · VP Commercial · Head of Partnerships
Based in
Amsterdam · Brussels or remote across Europe
Languages
English · Dutch · French · Spanish
Download CV Get in touch LinkedIn profile
39people led across UK, Ireland and Nordics
€300Kcontract from LSEG's Benelux market entry
30–40%average commercial uplift across advisory clients
100+enterprise customers for Zefort, from zero
30+B2B scale-ups led into EMEA
What I bring

Strategy that reaches the field

Go-to-market & market development

Choosing where to win, in which order, and how to sell there. Market entry, positioning and pricing for scale-ups expanding across Benelux, DACH, the Nordics, UK/Ireland and Iberia.

Building sales organisations

Structure, team leads, hiring and coaching. Regional restructure with a new team-lead layer, eleven hires and seven structured exits, and a pipeline and CRM discipline built to scale.

Strategic partnerships & ecosystems

Distribution partners at Bridgestone, channel partners across Benelux, DACH and Nordics, and a network of founders, investors and operators I keep connecting.

Enterprise & long-cycle sales

Direct relationships with CEOs, CCOs, CROs, Chief Compliance Officers and General Counsels. Enterprise deals above €100K TCV.

Experience

Fourteen years in European B2B

Jan 2026 – present
Amsterdam

Sales Director, UK, Ireland & Nordics

Sensorfact, an ABB company · industrial IoT

  • Lead a 39-person commercial organisation across the UK, Ireland and the Nordics, with full P&L responsibility and executive reporting.
  • Designed and ran a regional restructure: split the UK and Ireland into two dedicated verticals, added a team-lead layer, and codified pipeline discipline and CRM hygiene.
  • Secured executive approval for the H2 strategic recovery plan, built on demand generation, conversion, talent and pipeline hygiene.
  • Rebuilt the talent base: eleven hires and seven structured exits, with a four-phase interview process and a six-dimension scorecard.
2024 – 2026
Valencia · EMEA

Founder & Managing Partner

Ambiuz · commercial advisory for European B2B scale-ups and regulated enterprises

  • Designed go-to-market strategies and commercial architectures for clients including LSEG World-Check, Revolut, Finom, MazeBolt, Brainframe, FinScan, Owlin, 3rdRisk, Trust Alliance and Xapien.
  • Delivered LSEG's Benelux market entry, resulting in a €300K contract, with a 30–40% average commercial uplift across the client portfolio.
  • Advised at CEO, CCO, CRO, Chief Compliance Officer and General Counsel level on partner ecosystems, pricing and long-term commercial development.
  • Full ownership as founder: positioning, service design, delivery, finance and operations.
2021 – 2024
Amsterdam · Valencia

Sales Manager, previously Business Development Manager

Aexus · outsourced commercial teams for scale-ups entering EMEA

  • Promoted from BDM to Sales Manager after 18 months. Player-coach managing 12+ BDMs and SDRs while personally closing enterprise deals above €100K TCV.
  • Built outsourced commercial engines for 30+ concurrent B2B SaaS, cybersecurity, AI and fintech scale-ups across Benelux, DACH, the Nordics, UK/Ireland and Iberia.
  • Opened the Benelux for Zefort from zero: 100+ enterprise customers.
  • Developed channel partnerships with distributors, system integrators and VARs across Benelux, DACH and the Nordics.
2018 – 2021
Valencia

Commercial roles across Iberia

Farvertrans · Lucas Fox · Helloprint

  • Moved to Spain to build commercial fluency in Iberia, across international logistics, luxury real estate and industrial print e-commerce.
2015 – 2018
Brussels

Key Account Manager EMEA

Bridgestone EMEA · European headquarters

  • Designed and managed strategic distribution partnerships across Benelux, DACH, France and the Nordics for Europe's largest tyre and industrial rubber manufacturer.
  • Annual commercial frameworks, pricing architecture and strategic account growth.
2012 – 2015
Brussels

Account Manager · Team Lead

Accent Jobs

  • First commercial role: B2B business development and early team leadership in the Brussels market.
Client work

Outsourced commercial leadership, inside other companies

Five years as the external commercial lead for scale-ups and regulated enterprises, first at Aexus and then with my own practice. The brief was usually the same: open a European market, or build the commercial function the company did not have yet.

LSEG World-Check

Ambiuz
Financial crime · sanctions screening & third-party risk

Brief

Enter the Benelux with World-Check, LSEG's screening and risk-intelligence product, in a market where buyers are cautious, regulated and slow to switch.

What I did

  • Built the local go-to-market and target-account plan for banks and fintechs.
  • Worked directly with compliance officers and financial-crime leads through long, committee-driven buying cycles.
  • Ran the enterprise deals from first conversation to signature.
Result: €300K contract and a Benelux foothold

Zefort

Aexus
Legal tech · contract lifecycle management

Brief

Open the Benelux for a Finnish contract-management platform with no local presence, no customers and no brand recognition.

What I did

  • Defined the ideal customer profile and an enterprise approach aimed at legal and procurement teams.
  • Built the outbound engine and pipeline from scratch.
  • Ran demos and closing in Dutch, French and English.
Result: 100+ enterprise customers from zero

Revolut

Ambiuz
Fintech · regulated financial services

Brief

Commercial strategy and market-entry work for business segments in regulated financial services.

What I did

  • Shaped go-to-market and positioning for regulated segments.
  • Worked with commercial leadership across several European jurisdictions.
Focus: regulated fintech growth across Europe

Finom

Ambiuz
Fintech · business banking for SMEs

Brief

Commercial strategy for a fast-growing European business-banking platform scaling across markets.

What I did

  • Go-to-market and commercial architecture for expansion.
  • Partner and channel thinking to reach SMEs at scale.
Focus: multi-market SME growth

MazeBolt

Ambiuz
Cybersecurity · DDoS attack simulation

Brief

Grow a DDoS-testing platform across European enterprise buyers.

What I did

  • Built the European approach across financial services, telecom and e-commerce.
  • Sold directly to CISOs and heads of security.
Result: cross-vertical European expansion

Brainframe

Ambiuz
GRC · ISO 27001, NIS2, DORA, GDPR

Brief

Take a Luxembourg-based governance, risk and compliance platform into the Benelux and DACH.

What I did

  • Positioned the platform around NIS2 and DORA deadlines for mid-market and enterprise buyers.
  • Built the go-to-market for two regions in parallel.
Result: two-region expansion, Benelux and DACH

Also advised

Xapien
AI-powered due diligence and background research
FinScan
AML and sanctions screening
Owlin
AI risk intelligence for financial institutions
3rdRisk
Third-party risk management
Trust Alliance
Risk and compliance
30+ scale-ups via Aexus
B2B SaaS, AI, cyber and fintech companies entering EMEA
About

A connector by nature

I started in Brussels selling to enterprise accounts across EMEA. That taught me that big deals are won through trust, patience and knowing how large organisations really decide.

Eight years in Valencia added range: different sectors, different buying cultures, and then B2B tech — first leading outsourced sales for more than thirty scale-ups, later as external commercial lead with my own advisory practice.

Today I lead a sales organisation across three countries. What I enjoy most is the long game: designing the structure a company grows into, building the partnerships around it, and bringing the right people together. Some of the best deals I have seen started at a dinner table.

Relationships before pipelinePipeline follows trust. I build both, and never skip the first.
Systems, not heroesA team that depends on one star isn't a team. I build processes that make good people better.
Europe is not one marketWhat works in Amsterdam can fail in Munich, Madrid or Stockholm.
Build for scaleI design the organisation for where the company will be in two years, not where it is today.

Sectors

B2B SaaS & AICybersecurity & GRCFintechIndustrial tech & IoTAutomotive

Languages

  • Dutch · native
  • English · fluent
  • French · professional
  • Spanish · professional
  • German · elementary

Education

  • Master's in Digital Transformation · ESIC Valencia, 2024–2025
  • Bachelor's in Business Management · Thomas More, 2012–2015
CV

Download my full CV

Leave a few details and the PDF opens straight away. It helps me know who is looking, so I can follow up personally.

  • Two pages, updated 2026
  • Full role history, results and client work
  • Tools, methods, languages and education

Contact

Let's talk about the role

Open to senior commercial leadership roles in Europe: Country Manager or Managing Director, VP Commercial, Head of Partnerships and Market Development. You can download my full CV here.

Email
kevinwuytack@gmail.com
LinkedIn
linkedin.com/in/kevinwuytack
Open profile
Based in
Amsterdam
Brussels or remote across Europe